The recent reporting from Heatmap that Microsoft is pausing its future commitments to Carbon Dioxide Removal (CDR) has sent a tremor through the climate tech sector. To many, this feels like the end of an era just as the technology was beginning to bloom. But if we are going to be honest with ourselves, we have to admit a fundamental truth that the industry has been dancing around for years: Tech CDR was never a market.
Article summary: Microsoft's CDR pause exposes a monopsony trap where one buyer, Microsoft with 93.8% of volume, created an extremely fragile, subsidized market. This 'Microsoft Effect' led to unrealistic pricing for high-tech removals and the devaluing of avoidance credits. To succeed, the Voluntary Carbon Market (VCM) must shift to a resilient global utility demanding integrity and rejecting poor-quality offsets.
What Microsoft did over the last four years was commendable. Their ambition was impressive, and their willingness to put billions of dollars behind nascent technologies provided a lifeline to an entire ecosystem of scientists and engineers. But let’s not mistake a corporate procurement program (however massive) for a functioning global market. This was not a carbon market, it was a blend of R&D and strategic philanthropy.
Now that Microsoft has stepped back to reassess, the Voluntary Carbon Market (VCM) is staring into a vacuum of its own making. It is time we look at the unintended consequences of this 'Microsoft Effect' and chart a more realistic, sustainable path forward.
The Monopsony Trap
A true market requires price discovery, a diverse pool of buyers, and standardized plumbing, the settlement, custody, and insurance mechanisms that allow capital to flow predictably. The CDR space had none of these. Instead, it was a market with one buyer, a monopsony.
According to data from CDR.fyi (2025), Microsoft recently accounted for a whopping 93.8% of the total market volume in a single record-breaking quarter. In any other sector of the economy, a single buyer controlling over 90% of the volume would be viewed as a structural risk, not a success story. Microsoft was the sole architect of the price curve, the primary validator of technology, and the only exit strategy for developers.
As noted in our recent joint report with Calyx Global, The State of Quality and Pricing in the VCM: 2026, while price discovery is finally progressing, it is doing so unevenly. The danger of a market of one is exactly what we are seeing now: extreme fragility. When the lead buyer pauses to manage their own internal headwinds, such as the energy demands of AI, the house of cards wobbles. We must stop pretending that a handful of Silicon Valley giants can carry the weight of the global net-zero transition alone.
The Trap of Devaluing the Present
One of the most damaging unintended consequences of the recent obsession with high-tech removals has been the negative impact on non-removal offsets. In its quest for perfect carbon accounting, Microsoft and its peers shifted their focus almost exclusively to removals, often speaking of avoidance or nature-based credits as if they were a secondary, or even tainted, asset class.
This rhetoric trickled down, leading many corporate buyers to abandon avoidance projects entirely for fear of greenwashing accusations, even when those projects were of the highest integrity. Our research directly challenges this thinking. We’ve said it many times, but we will keep saying it until the misperception no longer exists: There is no reason why removals are higher quality than avoidance credits.
In fact, looking at the 1,000+ ratings analyzed in our latest report, we see a very similar distribution of GHG integrity across both project types. This is a strategic mistake for the planet. While we absolutely need CDR to reach our 2050 goals, we are currently in a race against time to protect the carbon sinks we already have. By devaluing avoidance, the Microsoft Effect has inadvertently drained capital from the very projects that prevent emissions today.
As the 2026 report highlights, planting a tree (a removal) is no more real than eliminating refrigerant gas at a destruction facility (avoidance). Yet, the market continues to reward the type of project rather than its actual quality.
The Mirage of Unrealistic Pricing
The scale of Microsoft’s involvement also contributed to a price mirage that has distorted the broader VCM. By signing multi-megatonne deals for high-durability removals, they set a benchmark that is untethered from the reality of the average mid-cap corporation.
Sellers developed unrealistic price expectations. They are holding out for Microsoft prices that the rest of the business world simply cannot afford. Our data shows that removal projects are consistently priced higher than avoidance projects, even when the greenhouse gas integrity is identical. This suggests that the market continues to prefer charismatic projects even over those that can deliver high-quality mitigation.
The result is a frozen market. On one side, we have sellers refusing to lower their asks; on the other, we have potential corporate buyers who want to take climate action but find the entry price for high-quality credits to be prohibitively high. We need a return to pragmatic pricing that reflects the diverse range of climate solutions available, from soil sequestration to improved forest management, alongside the more expensive technological removals.
Voluntary Means Voluntary
In the wake of the Heatmap report, there has been a lot of hand-wringing about Microsoft backtracking on its promises. But remember the "V" in VCM: It’s voluntary. They don’t have to do anything.
This is the risk of relying on corporate altruism. Microsoft is a publicly traded company responsible to its shareholders. Their recent Sustainability Report (2025) shares that their emissions rose nearly 30% to 46% recently due to the expansion of AI data centres, a major business priority. When core business objectives clash with climate goals, the voluntary commitments are the first to be reassessed.
Pragmatism over Purity
Microsoft’s pause is not the end of the VCM, but it should be the end of the VCM as we have known it. The VCM must transition from being a PR-friendly line item to being a fundamental part of corporate risk management and global infrastructure. We need to stop treating carbon credits like Silicon Valley venture capital and start treating them like a global utility.
To restore the confidence required for a real market to flourish, we can't wait for a single, perfect solution. Our research indicates that the single fastest lever for a recovery of trust is a wide spread rejection of poor-quality credits. We need to identify and avoid the junk that drags down the index.
This requires a shift in how corporate buyers approach the market. Instead of chasing the latest charismatic project type, buyers should focus on integrity. By moving away from questionable methodologies, whether in renewables, forest management, or community projects, and by demanding more credible baselines, the market can begin to professionalize.
Only when buyers on the sidelines have a clear understanding of what they are buying and why it matters, will the market attract the volumes it needs.
Microsoft’s contribution to the CDR space was ambitious, but to truly support the transition to net zero, we need a market that is resilient, diverse, and grounded in economic reality. We need to build an ecosystem that works for the entire global economy.
References
- Bloomberg. (2025, June 18). Microsoft makes record carbon removal purchases as emissions rise. bloomberg.com
- Calyx Global & ClearBlue Markets. (2026, January). The state of quality and pricing in the VCM: 2026. (p. 1) clearbluemarkets.com
- CDR.fyi. (2025). Q2 2025 durable CDR market update: Biggest quarter ever. cdr.fyi
- Elimini. (2025). Q2 report on historic growth of engineered carbon removals. Carbon Capture Magazine. carboncapturemagazine.com
- Meyer, R. (2026, April 10). Scoop: Microsoft is pausing carbon removal purchases. Heatmap News. https://heatmap.news/carbon-removal/microsoft-carbon-removal-pause
- Microsoft. (2025, May 29). 2025 environmental sustainability report. microsoft.com
- Morgan Stanley. (2025). The evolution of carbon markets: 2025 outlook. morganstanley.com
- NPR. (2024, July 12). AI brings soaring emissions for Google and Microsoft. npr.org